If you want to thrive in this day and age of business, you must create a productive video conferencing environment. Time is money and companies cannot afford for employees to waste time in unproductive meetings. Video conferencing is now integral to business, so ensuring that you are optimizing your environment is key. Failing to do so can negatively affect your employee productivity, happiness, and even company sales.

Presentation and quality are important factors in the world of video communication for remote workers. This can be the difference between your employees closing that big deal or landing that client. There are so many disparities in video conferencing setup that people often face when doing remote work that hinder the collaboration and productivity of meetings.

Let's stop video conferencing like a rookie. The only way to get ahead and stay ahead is to learn how to video conference like a boss.

Here are four tips we suggest using to help you level up your video conference meetings.

1. Use the Right Camera

In order to get the best experience out of your video conference it is imperative that you use the right camera. Many web cameras are poor quality and have small viewing areas. Try to find a camera with a wider angle lens, high quality video and audio, and that is portable if you work from on the go. This is also helpful if you work in an office with limited conference rooms. When considering which meeting room camera or huddle room camera you will use, it is also important to consider video conferencing software. Owl Labs' own Meeting Owl is a 360° smart video conferencing camera that automatically focuses on the speaker. Pairing this technology with Zoom is a good start if you have experienced A/V nightmares in the past.

2. Optimize the Backdrop

When doing remote work you want your conference calls to appear very professional. However, there is more to video conferencing than just ensuring all your notes are together. Every detail about video calls says something about your brand, including the backdrop. You want to keep it clean, simple, and representative of your company and image. Any work put into this aspect of the room’s design will only enhance your professional setting. Make sure there is nothing distracting going on in the background that could draw the person's attention away from what you are saying. Try to find a space with a blank backdrop, solid colored wall, or part of your home without too much going on behind you. 

3. Find Good Lighting

Everyone wants to look good on camera. Proper ambient lighting is key when presenting yourself in front of others. Lighting should highlight your face, especially that million-dollar deal closing smile. Try to balance artificial and natural light. Improper lighting often forces cameras to depict images that are darkened with shadows. It can also lead to resolution issues and glares in the camera. Having a remote meeting with a dark shadowy figure isn't a good experience for anyone involved. Strategically placed lighting fixtures or facing a window with natural light can create ideal lighting not only on you but on the surrounding surfaces as well.

4. Prioritize Camera-Ready Clothing and Appearance

If you have ever experienced a last-minute video call with a coworker when they may not have been expecting it, you have probably seen some bedhead, tired eyes, and clothes that indicate they may have woken up a few minutes prior to your meeting. If you have an important video conference call coming up, choose a simple, solid colored top that will be visible on camera. Sometimes intricate patterns and designs are distracting on camera, and you want this conversation to be about you, not your clothes. Keep your hair out of your face and try to position your camera to show your face, shoulders, and a bit of your torso. Be aware of what the camera shows to avoid anything embarrassing! 

Video conferencing is taking over the business world. In order for your team to interact with prospective clients and partners efficiently, they will need to become comfortable in front of a camera in many different settings. In a recent study, 71% of respondents found that video conferencing strengthened customer relationships, and 59% agree that it improved the sales process. Combining all four of these remote work tips with the Meeting Owl will enable your hybrid team to maximize collaboration, productivity, and set your business up for future success.